The Blooming Parable: Print Design
This project aims to develop a print design collection for the UK brand 'Naked Generation' for Autumn/Winter 23/24: Women's Resort Wear Category. This project contains the summary of the research that had to be done prior to creating the prints; research on the trends being followed for Womenswear Autumn/Winter 23/24, colour palette, product category, region, and brand. This is followed by concept notes of the theme, inspiration board, hand and digital explorations, and concept development leading to the development of the prints.
I summarised the trend research done using WGSN.
This is the brand board, Naked Generation (UK), taken from their website.
I got inspired by the folklore of Persian literature and the symbolism behind the motifs and hues used in their paintings and tile art.
I began by playing with the shapes and forms of the motifs seen in Persian art, then combined a few motifs and contemporised them. Persian art has a vivid color palette, so then I revisualised the colors as per the brand's aesthetics.
Then, finally developed prints and their colorways for the collection, 'Bloom.'
TA DAAAAA, this is the whole collection.
Thank you for coming this far!
I tried to use my prints on products that can be produced using my print collection through
3D Mapping and mockups.
